Hobonichi Techo NEWS

Techo team members will be talking about sales information,
their recommended stationery, usage examples, and more.

[Hobonichi Techo Kaigi 2027]
Aiming for a slimmer collection!

Hello! I’m Momoka, a new member on the team.
Recently, my neighbors gave me two whiteboards — I’m not entirely sure of the details, but I guess their child didn’t have a use for them anymore! Since I have them now, I decided to use one for my techo kaigi.

In 2026, I primarily used four items: a Weeks Mega, an A6 Day-Free, an April-start Original, and an A5 Plain Notebook.

Let me start by writing down how I used each one. I’m looking for ways to streamline and slim down my lineup.
My primary book, the Weeks Mega, has gotten quite bulky, and I’d really like to make it easier to carry around.



So first, I decided to split up my Weeks Mega — which used to hold everything from personal life to work — into two distinct categories: “Family” and “Work.”

For “Family,” I plan to use a 5-Year Techo to journal about our children’s growth and life as a couple.



For “Work,” I’m planning to carry the cool Natal Design Weeks to keep things sleek and smart.

I have a feeling my work setup will be much slimmer this way!

On a quick side note: while shooting photos at the office for this techo kaigi, fussing over this and that, I grew so attached to everything that before I knew it, I bought almost all my candidate items and took them home! That’s why you’ll see a mix of very “office-like” backgrounds and photos of my whiteboard at home.

Anyway, moving right along with the meeting!

The helpful and friendly Tobichi staff put my bag in a cover to protect it from the rain.


Next up is the Day-Free I use for studying English. I've always wanted to keep an English diary, so I’ve been working through the book "365 Days of English Journaling to Make Dreams Come True" by Chinatsu.

Since I take a slow-and-steady approach, I figured I’d need about 365 days × 2, so the idea of using two Day-Free books crossed my mind.

This year I didn't use a cover, which made it somewhat reminiscent of my student days, where my workbooks would get worn with use.

Since I’m aiming to keep things slim, I searched for a cover that would still look sleek even with two books inside, which led me to ONLY IS NOT LONELY.

I'm excited to try and see if I can write in it everyday and still keep it slim all year round.
I'm hopeful, even with two books inside, it's not that much chunkier than an Original.

I thought to myself, “Wait, did I just come up with an incredible idea? ...Hold on, is this setup even practical?” When I went to ask sayo.higashi, I learned that hirono was already using two Day-Free books together for work! Which completely convinced this will work out great.

By the way, the fact that the color matched my eldest daughter’s school backpack was also a major deciding factor!

Another side note: I decided to buy the 5-Year Techo because tamae.omori pointed out that if I start it next year, it will cover my eldest child’s growth from 1st grade all the way through 6th grade.

Back to the meeting!

If I keep getting sidetracked, we’ll never finish, so let’s pick up the pace!
Next is my book for doodling. I use it to draw with colored pencils and crayons, or to practice with Kakimori dip pens.

The cover art for Akiko Miyakoshi's notebook is really beautiful.

Next year, I’d love to learn calligraphy, so I’m going to try the Landscape Notebook, which is supposed to be wonderfully smooth for both writing and drawing.

Lastly, my Hobonichi Plain Notebook (A5). I started pasting paper ephemera collected during my trips this year, so I plan to continue that next year! Since I only travel occasionally, I felt an undated notebook works best for me.

I'm contemplating using it to paste ephemera unrelated to traveling as a way to get to use it more but, I'm still not sure...

I shared more details about the inside of this travel & junk journal in the “My Hobonichi Techo” video published on September 9th, so please give it a look if you’re interested!


And with that, my techo kaigi comes to an end!



...But please allow me one final side note!

The King of the Pirates' techo isn't on sale yet, so I drew him instead.

Even though I can’t think of a specific use for it yet, I'm interested in the One Piece special edition techo.
But even without a usecase, I feel like it'll be entertaining to read since it's so packed with content! I can’t wait for its release on October 1st!

My knowledge of the series stopped back when I watched the Skypiea arc on TV as a child, so I’m not an expert... but I’m still so intrigued!

What's everyones favorite character? Mines Bon Clay.

Please look forward to the next Techo Kaigi tomorrow.

Techo lineup
Stationery lineup

[Hobonichi Techo Kaigi 2027]
I wanna become more organized!

Hello! This is Ka from the techo team. Here are the items I’ve chosen to partner with for 2027!



I plan on using the same three techo set up I made use of this year.
First up, is the V&A - Vine HON (A6 size). This marks my fourth year using a HON! I typically keep it at home as my daily journal.
Whenever I wanted to write on the go, I’d pop my HON into a MOTHER drawstring pouch alongside my pen case before heading out. But I kept thinking, “Can I make this simpler?” — so this year, I decided to pick up a cover for it!



Because a Tragen cover has plenty of extra room, even a HON slides right in with ease. Both have a lovely vintage feel and muted tones, making for a wonderfully understated pairing.



I paired the Hobonichi Store exclusive Plain Old Acorn Charm with the
Hobonichi Techo Mini Keychain (Suica’s Penguin)... It's so cute!

There’s also a plaid patterned mini techo, but I just couldn’t resist the charm of this little penguin... It hasn’t launched yet, but I’ll be thrilled if I can bring it home!



When carrying it around, I can tuck the charm right into the Tragen’s zippered pocket so it won’t snag on anything inside my bag!

Now for my key item of the year: the brand-new stationery item, the “Pocket Envelope.



I tend to hoard stickers, memo slips, wrapping paper, and other paper ephemera that I plan to paste into my pages eventually. Leaving them tucked away feels like a waste, and I’d been vaguely wishing for a better storage solution — so when I saw this item, I jumped at it: “Whoa, this is exactly what I needed!!”

Sticking it onto the endpaper instantly adds extra storage. I couldn’t be happier!



My second book is an A5 Day-Free that I use for tracking goals and progress. I’m pairing it with Akiko Miyakoshi’s cover and matching pencil board. The design has so much atmospheric depth — it’s quietly captivating.




My third book is a Weeks I'll use for jotting down anything and everything. I went with the special Moomin edition featuring Snufkin!

I was torn between this and PUPPET SUNSUN’s “Banana,” but since the special edition is exclusive to the January-start lineup, I snagged it so I wouldn’t regret missing out! I’m also pairing it with the Index Sticky Notes so I can quickly jump to important pages.

Whenever I see cute sticky notes or stickers, I buy them purely on reflex. But buying them is pointless unless I actually use them, so I bought a photo album, too! Tucking them into clear pockets keeps everything visible and easy to store.



In 2027, I hope to use these tools cleverly and become a improve my organization skills!

Look forward to tomorrow’s update!

© Victoria and Albert Museum, London
ⒸC.S/JR-EAST/D
© Moomin Characters™
©PS/PC

Techo lineup
Stationery lineup


[Hobonichi Techo Kaigi 2027]
Deciding with “relatable habits”
and “copycat ideas”!

Hello! I’m Agawa, a newcomer on the techo team.

Welcome to the start of Hobonichi Techo Kaigi, our annual series where Hobonichi staff members share their struggles and deliberation process as they pick their next year’s books. We hope you’ll join in and hold your own techo meeting at home, too!

Here are the books I’m leaning toward partnering with for 2027:



Book 1: Daily Schedule & Work

Since this will be my primary, most-used techo, I’m choosing it carefully based on my own personal habits and tendencies making sure it matches me.

ーーーーーーーーーーーーーーーーーーーーーーー
/ My Personal Tendencies /   
/ What I'll Choose / 
・tend to write big
 Cousin (A5 Size)
・Always on the go
 the light Day-Free
・can be a bit clumsy
 A smooth PVC based cover
・i like things to be translucent
 Colors & Cover on Cover / Or, if restocks become available beautiful people - Nothing to Hide (Pink)
ーーーーーーーーーーーーーーーーーーーーーーー


The Cover on Cover I used this year was super durable and stain-resistant — absolutely perfect for someone as clumsy as myself.

I know there's all kinds of varying degrees and levels to somethings strength and dirt resistance, but I recommend the smooth types (*my personal nickname for them) to anyone who:
・Frequently forgets their umbrella and gets caught in the rain
・Tends to spill their coffee
・Often gets their hands messy while snacking



In the Day-Free book itself, I rely heavily on the Monthly Calendar pages. To keep the pages from looking overly cluttered with text, I draw my own encrypted doodles to represent personal plans.

You probably have no idea what I’ve drawn here, right?

The problem is that I’ve been running out of space — and honestly, lately I’ve even started forgetting what my own drawings mean!

That’s when I got an idea from some people I interviewed recently. One person was using two techos for work, and another was a total Weeks master , which made me want to copy them! So, I decided to add a Weeks as a secondary work book to lighten the load.
↓↓

Book 2: Secondary Work Techo

Without hesitation, I picked the special Moomin edition Weeks featuring “A Day in the Life of Snufkin” as my second work techo!

The Japanese Moomin Weeks for 2027 is a special edition packed with quotes from Moomin characters throughout the pages! The illustrations are delightful, making it a joy just flipping through the book.

My plan is to use my first techo (the Day-Free) for monthly calendars and general notes, and this weeks for detailed to-do lists.

Book 3: Journal

For my journal, I’m also copying someone else!
2027 isn’t a particularly milestone year for me, but everyone I know who uses a 5-Year Techo says it’s so much fun that I’m making my sudden debut!

That said, I also really loved the HON cover by Kubota that I used this year, so I’m still torn.

It’s so exciting to try something different from my usual routine by copying others and going with the flow!

Then again, as I read through all the upcoming Techo Kaigi posts published between now and late September, I’ll probably get inspired to copy even more ideas — and end up using a completely different set of books altogether!

We hope you look forward to the rest of the Techo Kaigi series!



© 2026 SANRIO CO., LTD. APPROVAL NO. L670087
©Moomin Characters™

Techo lineup
Stationery lineup

[Hobonichi Techo 2027 Launch News]
Seoul is ready to go!

We’ve just wrapped up setting up our event space here in Seoul!







Just look at how wonderfully packed everything is! Within a cozy space roughly three meters square, we’ve fitted in as many techos and stationery items nice and tight.



This is the Hobonichi name plate. The design of the venue as a whole is so wonderful, too—the color palettes and layout choices throughout the entire space are truly inspiring!

The first floor is lined with booths from Japanese stationery brands, while the second floor features a curated collection of local Korean shops. It’s impossible not to want to shop for everything in sight!



We grabbed a photo with the helper who will be staffing the booth with us starting tomorrow. We hope to share a full report on the venue’s lively atmosphere in an upcoming Techo News post later!

[Hobonichi Techo 2027 Launch News]
Reporting from the
Moomin Shop in Ginza!

The Moomin Shop, overflowing with the charm and whimsical world of Moomin, is now carrying items from the Hobonichi Techo 2027 lineup! I stopped by the Ginza store on launch day to check it out.



As soon as you step through the entrance facing the street, a special Hobonichi Techo display comes right into view!



The display features a full lineup of items — from Moomin techo covers and Weeks to themed stationery like the Deco Rush and notebooks.

According to the store staff, they received numerous inquiries from eager customers well before launch day, showing just how much everyone was looking forward to this release. Apparently, the lineup has been exceptionally popular with international visitors, too!

Beyond the techos, the shop is packed with wonderful Moomin goods. Although I came specifically to report on the launch, I ended up sneaking in a little personal shopping session of my own...!

I found a giant Moomintroll light!

In the Kanto area, the collection is currently available at the Futako-Tamagawa and Yokohama locations in addition to the Ginza store. If you’re in the area, be sure to drop by and visit!

Find out more details about this years Moomin series lineup here.

©Moomin Characters™

[Hobonichi Techo 2027 Launch News]
The acorn’s leaf!

The "Plain Old Acorn Charm" that comes as a Hobonichi Store exclusive bonus for eligible orders of techo books from the official store has had very warm reviews.



The charm’s mold was created using the single most “plain old” acorn selected during an in-office audition, where crew members brought in acorns they’d collected.

And that leaf-shaped backing paper in the packaging that the charm rests on? Believe it or not, that’s actually modeled after a leaf from my very own baby oak tree at home!

A few years ago, I happened to pick up an acorn in the park and planted it in a pot. It sprouted, grew steadily, and these days it looks like this:



All I've really done is give it a little water every now and then, and now it's almost as tall as me.

When we decided to make this years bonus an acorn, I suddenly remembered that "huh, I think that's what's growing at home." So I brought in a leaf for the team.



People seemed to like the shape, and as more people complimented it, I felt a strange pride well up in me — like a proud acorn father.

[Hobonichi Techo 2027 Launch News]
Leather covers that grow with you.

On launch day, plenty of Hobonichi crew members are busy picking out their own techos right alongside our customers! Crew members from other teams have even been stopping by to cheerily announce, “I bought that one!”

I’ve been agonizing over my choice for a while now, so allow me to share two leather techo covers that have personally caught my eye.



First is ARTS&SCIENCE’s “Wax Coating Kip.” The glossy finish on the surface is so striking! As you use it over time, that initial shine will likely settle into a lovely, mature patina. I also adore its clean, simple belt-closure design.



The other is GLOW’s “CHIANTI,” pictured on the right. This one is a tri-fold design, and there’s something so charming about the way it compactly wraps around the book.

I’ve always admired well-loved leather covers that age gracefully with daily use — just like this well-worn cover used by our fellow crew member, hirose(Hirose), for his 5-Year Techo.

This is Hirose's cover.

My imagination runs wild wondering how both the “Wax Coating Kip” and “CHIANTI” will transform and develop their own unique character over time. They’re both so tempting! I think I’ll take a little more time to think before making my final choice.

[Hobonichi Techo 2027 News Launch]
Patterned tragen covers
make their debut!

Featuring spacious pockets that let you carry stationery and small essentials alongside your planner, the “Tragen” cover now comes with a patterned design for the very first time!



It features a plaid check pattern that hits the absolute sweet spot — neither overly casual nor overly sweet. It’s soft to the touch with a subtle luster, making it an irresistible pick for plaid lovers!

Here are a few comments we overheard from visitors at our recent preview exhibition:

“I already own three tragen covers, but this check pattern is so cute I’m definitely buying it!”
— Woah! Four Tragens!

“I love how satisfying it is when the magnet snaps shut!”
— You know... That is so true!!

“I’m going to get the Cousin (A5) size tragen and slip a Weeks right into the pocket.”
— Ah, what a clever idea!

It’s not technically designed to hold the Weeks, but it fits like a glove!
It also fits in the back pocket!

Of course, you can still pick up the classic, solid-colored versions as well! There are so many creative ways to use them.
There's also these interesting use cases!

That wraps up our report on the new patterned tragen. Be sure to check out all the details on the new Tragen covers on this page!

[Hobonichi Techo 2027 Launch News]
Preview exhibition in Houston!

After Boston, I headed to Houston, Texas! This time the venue was Little Craft Place, a local stationery shop beloved as a cozy gathering spot for stationery enthusiasts.

Over the weekend, the store was bustling with visitors!



From attendees testing out covers on their own techos to folks sharing tips and ideas with each other, a warm and welcoming atmosphere filled the shop from start to finish.

I asked a few visitors about their favorite items from the new lineup! After trying various techo formats over the years — including the Cousin, Original, and the Weeks — Sarah found that the Cousin suited her best, and plans to use a Cousin size for work again this year. The item she was most interested in, was the Nothing to Hide (Pink) techo cover made in collaboration with Beautiful People. It was a perfect match for her lovely outfit!



I was so happy to hear firsthand how everyone uses their techos and which items they are looking forward to picking up for the coming year. To everyone who made the trip to the venue and greeted us with such wonderful smiles and conversation — thank you so much!

[Hobonichi Techo 2027 Launch News]
Preview exhibition in Boston!

Good evening, it's ayumi.shindofrom the Global Sales team! I recently traveled to Boston, USA, to host a preview exhibition for our new lineup!

Our venue was “The Paper Mouse,” a charming stationery shop in Boston with a warm, comforting feel and lovely wooden accents. Remarkably, the shelves and store decorations were all handcrafted by the shop’s owners!


On the first morning, visitors were already waiting outside 30 minutes before the doors opened. Since this was our very first event in Boston, we had the joy of meeting not only local Hobonichi users, but also passionate fans who traveled long distances from states like New Hampshire and Ohio just to join us!

Everyone took their time browsing and picking up the new items displayed across the shop. Expressing comments like, “I came in completely set on what I was going to buy, but seeing them in person has only opened up more options!”



I completely understand that feeling! In fact, the more I look at the techo lineup every day, the more my mind changes — thinking “Oh, this one is great too!” I still haven’t been able to narrow down my choice for next year’s techo...

To wrap things up, we took a commemorative photo with the wonderful team at The Paper Mouse in front of the store!