Cute Japanese motifs that delight users around the world

The Bow & Tie series, in which the necktie weave creates different patterns, comes in three patterns for the 2025 edition. The Weeks Mega books are available for the first time, in addition to the Weeks and HON. (The HON is only available in Snake Toy and Sushi)



The Snake Toy design featuring snakes is part of the Japanese zodiac sign series for the 2025 edition. We designed the snakes to pose in various ways, like the toy that can be transformed by rotating blocks. We sometimes add a “lucky charm” pattern in the sequential motif — in Snake Toy, you can find a gentleman snake in a silk hat smoking a pipe. All the snakes are adorable in their comical expressions.



Sushi was designed as a uniquely Japanese motif, considering that the Hobonichi Techo is used worldwide. You might enjoy the high-end sushi items on fine plates compared to the other ones. As a “lucky charm” for this design, we added some “gari” pickled ginger on the side of the sea urchin sushi plate. In this design, the diagonal line shown in the Bow & Tie series covers looks like a conveyor belt sushi lane.



The weave depicts the fine watercolor-like detail, including the shading on each fruit in the Cherry design. The sky-blue background makes the cherries seem to be growing freely in the sunlight. The branches that bore four cherries have cherry blossom flowers blooming, which is the “lucky charm” of this design. Please take a look at where they are once you receive your techo — each individual cover has different placements of the fruit!



The fact that such a detailed pattern can be achieved with the weaving technique of a necktie might one “Japan-like” aspect of this series. Whatever country or culture you are from, we hope you will choose your favorite from the Bow & Tie series, which now includes more patterns and types.